Use short paragraphs
Try not to have a page with long paragraphs, like this:
Instead, try for paragraphs that look more like this:
You may wonder if one-sentence paragraphs are okay. Absolutely—almost all professional writers use them frequently.
Start with an especially short paragraph
Let's look at the good example again:
Notice how short the first paragraph is. That's a trick most professionals know. Readers are much more likely to pick up a document with an easy beginning!
Use block paragraphs
I recommend block paragraphs for business writing. In other words, don't indent the first line of your paragraphs.
Here's a page without block paragraphing:
The left margin looks ragged, doesn't it? As a result, headings and bullets don't stand out very well.
To see the difference, let's look at the same page with block paragraphs:
Headings and bullets stand out, don't they?
Your next step
Now let's turn to headings.
2007 by Edward P. Bailey